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An international, long-running summer basketball camp held every year in Sutomore, on the Montenegrin coast, with campers from across the region and beyond. The program is led by experienced coaches, supported by KK Podgorica and ŽKK Budućnost Bemax — two training sessions a day, accommodation, and a beach barely a hundred meters away.
Slap IT built the new sutomorecamp.com from the ground up — a bilingual (Montenegrin/English) site designed to give parents choosing a summer camp for their child an immediate sense of both the atmosphere and the seriousness of the program, and to guide them straight toward registering.
A parent choosing a summer camp for their child isn't just buying training slots — they're buying confidence that their child will be in good hands, in a good place, having a good time. That decision gets made months before departure, based entirely on what the website manages to convey. The goal was a site that makes that decision easier: a clear program, real photos from the courts and the beach, and — most convincing of all — video testimonials from kids who've already been to camp.
Sutomore isn't just a camp — it's basketball on the court and summer on the Adriatic, in the same day. The section uses real photos from past seasons, not stock photography, so that point lands immediately.
A concrete look at what's actually worked on: ball handling, shooting and finishing, 1-on-1 defense, off-ball movement, 1v1 and 5v5 play, conditioning and coordination — instead of a generic "expert coaching" description.
Instead of invented quotes, the testimonials section uses real video and photo stories from former campers — like Petar, coming back for his fourth year in a row.
The court, accommodation, and sea are all in the same place — the sandy beach is only 100 meters away, so swimming is part of the day, not a separate outing. A drone shot of Sutomore places the story in a real, recognizable setting right away.
Education — talks on sports nutrition, injury prevention, and recovery
What's included — one registration covers basketball, accommodation, and summer
Gallery — what it's like to be here, from past seasons
Sessions — two sessions in June 2027, registration open
Responsive design — same story, built for the phone
Montenegrin and English versions, with separate routes per language.
A visual identity built for this camp specifically — no off-the-shelf template feel.
Real video and photo stories from former campers, with name and years at camp.
A timeline that walks through a typical camp day, step by step.
Direct sign-up from the page, with automatic email notifications.
Structured data (schema.org) for camp dates, for better search visibility.
Every photo and video processed for fast loading without losing quality.
The same story and the same call to action on desktop, tablet, and phone.
Every scroll reveal runs on plain CSS and IntersectionObserver, with no extra JavaScript animation library — smaller payload, faster load.
Every photo is imported as a static asset through next/image, with device-appropriate sizes generated automatically.
Language is part of the URL path itself (/me, /en), so each language version can be indexed separately for search.
Camper testimonial videos transcoded and compressed locally before publishing, for fast loading on slower mobile connections.
Instead of a generic "summer camp for kids" description, sutomorecamp.com shows a real court, a real beach, and real kids talking about their own experience — exactly what a parent bases their decision on, before ever speaking to the organizer.
With the Sutomore Basketball Camp project, Slap IT combined a strong visual identity, real photos and camper testimonials, and a clear call to action into one site that does the selling — before the first phone call.